Authors need to have book reviews to sell their books, and naturally they want wonderful ones. Authors who learn the craft of theirs, do produce quality, and their research, well-written books deserve great recommendations, and also by putting in the proper time and energy, such authors ordinarily receive radiant praise from reviewers. But even good books can get bad reviews-and I don’t mean reviews that say adverse things about the guide. I’m speaking about ones written by individuals not qualified, no matter how highly esteemed, to create them. Precisely why are they not capable? Simply because they don’t read through the books.
Let’s face it. Books are a business, and reviewers know authors need them. Free reviews are starting to be harder and harder to find. Reviewers are currently being paid for the services of theirs, and they must be; their time is valuable, and reading a book as well as writing a decent review can take numerous hours. Authors need to be prepared to buy the service as well as to realize it’s a business purchase, just love marketing and advertising, in which money is invested in hopes it is going to result in book sales.
But unscrupulous people-let’s phone call them illegitimate book reviewers-are ready to feed upon authors’ necessities. They realize they could generate an income off an author without giving a genuine service. Let’s say you make hundred dolars for every book you review, which usually takes you 8 hours to take out a book. That’s $100 1 day. But wouldn’t it be nice to make $200 or $400 or $1,200 one day? What if, rather than reading through the books, you merely skimmed them, or maybe you simply regurgitated what the back cover stated? Think the number of fake ones you can pump out, and just how much money you can produce, while offering authors what they need. So what if the review is only 4 sentences? Providing you give it 5 stars at Amazon, the writer will be happy, right? Cha-ching!
Sadly, yes, in situations which are many, authors have been happy. But primarily they are self-published or first-time authors a newcomer to the business who got lucky getting accurate explanations of the books of theirs. I have known many such authors rave about the way their book was ranked by one of these “esteemed” or “top” reviewers, often one close to the top in Amazon’s rankings.
Early on when I began providing book reviews, I understood it was not likely I would ever be placed in Amazon’s Top ten, not because my reviews lacked quality or even I didn’t cover sufficient books, but just because I wasn’t a robot, and I really read the books. If you look at Amazon’s list of top Amazon reviewers, a lot of them have reviewed more than 5,000 books. Although most of the top ranked are individuals, if you are a service with some reviewers on staff, that number is easy to understand. Exactly how can this be? Even in case it is the regular job of yours and you could read a book one day, or even two books a day, that’s only ten a week or even aproximatelly five hundred a year. You’d have to have been previewing at Amazon for ten years to break 5,000. Though have a look at some of the best ones on Amazon, alright, I guess that’s doable. Several of them have posted on up to fifteen books a day. Yes, some of them are legitimate and write quality write-ups, so I don’t mean to disparage those individuals.
Granted, best c++ book of these people might be speed readers, nevertheless the jury still is out on the legitimacy of speed reading. A friend was had by me who claimed to be a pace reader. I gave her 3 mystery novels to read she returned to me the next day. When I asked her whether she had figured out who the murderer was within a book, she couldn’t remember “whodunit.” If you are reading so fast you can’t remember the basic plot, you are not truly reading the book.
Even worse, some of these write ups don’t have anything to convey that an author may even use. I’ve seen some that are basically three or four sentences of plot summary without anything that states the publication is “good, excellent, engaging, or perhaps never to be missed.” An author cannot obtain a blurb for a back cover in case a review only summarizes but does not rate the book’s quality.
Still worse, many of what experts expect is useful recommendations for their books end up, because the guides were not read but text was quickly reworded from the back option, with characters’ names misspelled, factual mistakes about the plot, and at times even mistakes about the design, information, and entire point of the book-all dead giveaways a publication was never read. Sometimes the plot summaries then just result in confusion, and if a reader is mixed up, he’s not likely to buy a book or perhaps waste his time reading it.
Some authors might not care about such details. If the review is excellent, it is good enough to sell off books, right? But if it’s misleading, readers aren’t going to be happy if the books they buy don’t reflect what’s said about them. Hopefully, when people have those experiences, they’ll know much better than to believe in those reviewers again.
Unfortunately, as long as money is needed, illegitimate reviewers won’t be going at a distance any time soon. But as an author who’s paying, you need to have the book read of yours. Most experts, myself included, want genuine responses on what visitors think about our books. The books of ours are written by us as much to entertain, inform, educate, or invoke a psychological response from the readers of ours as we do to market several books. As authors, we merit better.
So so what can an author do about this situation? I don’t see any point in getting angry over the situation since I don’t believe that it is going to change anything. You are able to write to these phonies and complain, but it’s less likely to do any good. A few things you are able to do are:
Do The Research of yours. Look at a reviewer’s history and what they’ve written in the past. How well written is their work is it much more than just plot summary? Ask yourself whether it is worth your time and money to pay for such a service, or perhaps just pay the postage as well as give away a free guide to such a person.
Request Corrections. If you ever get reviewed, and the write-up has errors such as misspelled the book or character names is incorrectly mentioned as a sequel to your last book, contact someone as well as request which corrections be made. I’ve known a few experts who have safely and effectively had the review corrected-especially when they paid for the original work.
Vote. Every review posted to Amazon provides you with the ability to vote whether or not it was beneficial to you. Reviewer rankings aren’t based entirely on the number of postings they have. While determining how Amazon establishes these rankings remains largely a mystery, votes do influence the rankings. Voting could do little to assist or hurt a reviewer but it is much better than nothing.
See from the knowledge. Though you now know in the future to steer clear of these unscrupulous individuals, you have learned the lesson of yours, and it might not exactly even have been a hard one. If you are traditionally published, the publisher of yours could use such a reviewer anyway except you are able to request otherwise. Nevertheless, keep in mind that publishing is a company which can make it a bucks game; sadly, accurate representation of your book is not always as critical to the publisher of yours as making a buck.
Share Your Knowledge. Share with your fellow authors the experiences of yours. Which does not mean you’re gossiping about reviewers. You’re helping other writers in making legitimate business decisions about easy methods to spend their money. Legitimate business decisions shouldn’t stop with illegitimate results.